A thread that never drops.
Citrine exists because independent orthodontic practices lose real starts in the pending list, and almost no one measures what follow-up actually recovers.
Why we exist
Roughly one in three families who come in for a consult never start. Most of them aren’t saying no. They’re busy, unsure about cost, or waiting for a better time, and the follow-up depends on whoever has a spare minute.
We build follow-up software for independent practices that runs on a schedule, from your own number, and then tells you honestly what it recovered.
What we believe
- Persistence, not pressure.
- Families who say “we’ll think about it” deserve to hear from you again, kindly and on a schedule. Every family is held, not handled.
- Count honestly.
- We show recovered starts and unattributed starts as separate numbers and never add them together. Our counting method is published.
- Compliance first.
- A BAA with every practice, texting only with consent, STOP honored instantly, and quiet hours, built in from the first line of code.
- Easy on the TC.
- Treatment coordinators are stretched thin. One upload a week and a short list of the families ready to talk.
Reach us
Email hello@citrine.example, or book a free Pending-List Review.
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Let’s look at your pending list together.
A 20-minute call. We’ll look at your pending list and what’s at stake, and show you how the follow-up works.
Get my free Pending-List Review Not ready for a call? Run the numbers first